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Kartra Review 2024: Is It The Best Solution For Your Online Business?

Overview: Kartra Review

I have been using Kartra for a while now, and it is one of the best platforms for online business owners. Kartra is an all-in-one solution that allows you to easily create, market, and sell your products and services. Whether you are a coach, a creator, or an expert, Kartra has everything you need to grow your audience, monetize your content, and scale your business.

In this article, I will comprehensively review Kartra and how it can help you achieve your online business goals. I will cover the main features of Kartra, such as the website builder, email marketing, membership sites, checkouts, and more. I will also share some of the benefits and drawbacks of using Kartra and some tips and tricks to make the most out of it. By the end of this article, you will have a clear idea of what Kartra can do for you and whether it is the right platform for you.

Key Takeaways:

  • Kartra has everything you need to run your online business in one place. You can build websites, landing pages, sales funnels, email online courses, etc.
  • Kartra is easy to use and has a user-friendly interface. You don’t need any coding or design skills.
  • It is affordable and offers a lot of value for your money. You can select from different plans that suit your budget and needs.
  • Kartra is reliable and secure. You can trust Kartra to handle your online business with high performance and uptime. 
  • Check out my full recommendations here.

Kartra Features:

Page Builder:

One of the features that I love about Kartra is its page builder. I can create stunning, conversion-focused websites and landing pages in minutes. I can choose from hundreds of templates or start from scratch with the drag-and-drop interface. I can also customize every element of my pages, such as headlines, images, videos, buttons, forms, countdown timers, and more.

Kartra’s page builder is more than just a visual editor. It is also a powerful marketing tool that helps me grow my list, sell my products, and automate my campaigns. I can connect my pages in the exact multi-page funnel flow with the sequence builder. With the email marketing system, I can incorporate advanced email and SMS sequences into my funnel. 

Kartra’s page builder has some distinctive features that set it apart from other platforms. For example, I can use intent-based pop-ups to show each visitor the right message at the right time. I can also use behavioral adaptive marketing to dynamically change the content of my pages based on the visitors’ tags, lists, lead scores, and history. 

Kartra’s page builder is the ultimate solution for creating websites and landing pages that convert. It is easy to use, affordable, reliable, and secure. It also integrates with various third-party tools and services to enhance my business operations.

Kartra Automation:

Kartra automation is one of the features that makes Kartra stand out from other platforms. The automation capability helps me create customized and immediate responses based on my customers’ actions, situations, or conditions. With Kartra, I can automate almost every aspect of the online business, from marketing and sales to product delivery and customer retention.

The platform’s automation is based on if/then statements. You can define what triggers automation, such as a customer clicking a link, opening an email, buying a product, or completing a course. You can also determine the automation’s actions, such as sending an email, assigning a tag, adding to a list, or moving to a different sequence. You can create multiple automation rules and connect them with logical operators, such as and, or, and not.

The software’s automation system is powerful and easy to use. A visual interface allows you to create and manage your automation, where you can use drag and drop to add different events and actions to a canvas and link them with arrows.

You can also preview and test your automation before launching them. Kartra also provides templates and blueprints of proven automation that you can import and customize for your business.

Kartra’s automation helps you save time, money, and effort while increasing your conversions, retention, and revenue. Depending on their behaviors, interests, and preferences, you can communicate with your customers in a personalized and targeted way.

Funnel Builder:

The funnel builder is one of the things that distinguishes Kartra from other platforms. A funnel is a series of steps that guides your prospects from being aware of your offer to become your loyal customers. With Kartra, you can easily create and launch automated, sales-driving funnels in minutes.

Kartra’s funnel builder allows you to:

  1. Build stunning websites, landing pages, sales pages, thank you pages, and more with Kartra’s drag-and-drop page builder. You can create your own from scratch or choose from hundreds of templates.
  1. You can customize every element of your pages, such as headlines, images, videos, buttons, forms, and countdown timers, with Kartra’s sequence builder. 
  1. Incorporate advanced email and SMS sequences into your funnel with Kartra’s email marketing system. Depending on their tags, lists, and lead scores, you can communicate with your prospects in a personalized and targeted way.
  1. Kartra’s analytics and reports let you track and assess the effectiveness of your campaigns.
  1. With Kartra’s checkout and product delivery system, you can create and sell digital products, memberships, and online courses.
  1. You can set up secure and flexible payment options, upsells, downsells, coupons, and trials

With Kartra’s funnel builder, you can turn your ideas into reality and grow your business faster and easier. 


One of the features that I appreciate the most is its analytics function. Kartra provides me with robust analytics to easily track the performance of my online business. I can access the data I need from my dashboard and use it to optimize my marketing and sales strategies.

Kartra’s analytics function covers everything I need to measure and improve, such as:

  1. Traffic and conversion analytics: I can see how my website, landing pages, and video content attract and engage my visitors. I can also see how long they watch my videos, how far they scroll down my pages, and how they interact with my elements. This helps me identify what works and doesn’t and adjust accordingly.
  1. Subscription analytics: I can observe how my monthly membership converts and maintains clients. I can also monitor how different traffic sources and affiliates affect my sales and revenue. 
  1. Product analytics: I can monitor how my products, whether they are digital or physical, are performing and generating income. I can also see how my payment options, upsells, downsells, coupons, trials, and more influence my conversions and profits.
  1. Email analytics: I can view how my email campaigns deliver and engage my leads and customers. I can also determine how my open rates, click rates, and conversion rates impact my business goals.
  1. Calendar and helpdesk analytics: I can watch how my appointments and customer service affect customer satisfaction and retention. I can also observe how long my appointments take, how fast I resolve tickets, and how I can improve my customer experience. 

Kartra’s analytics function is not only powerful but also easy to use. I can view my data in simple diagrams and easy-to-read displays. The analytics helps me run my online business with confidence and clarity. I can make data-driven decisions that help me grow and scale my business.

Email Marketing:

Email marketing is an effective way to do many things, such as communicating with your prospects and customers, building trust and loyalty among them, and generating sales and referrals from them.

However, email marketing can be challenging and time-consuming, mainly if you use multiple tools and platforms to create, send, and track your campaigns. That’s why Kartra is the perfect solution for email marketing. Kartra lets you do everything you need to create and run successful email campaigns in one place without hassle or extra cost. Here are some of the features that make Kartra email marketing so robust and easy:

  1. World-class email platform: Kartra has a robust and reliable email delivery system that ensures your messages reach subscribers’ inboxes. There are no limits on how many emails you can send to your contacts or how many lists, segments, or tags you can create for them.
  1. Behavior-based automation: Based on how your recipients behave, you can activate a lot of automation with Kartra.Based on their actions, you can automatically perform different tasks. For example, you can follow up with a message if the previous email is not opened, tag them if they click on a link, or remove them from the list if they haven’t opened any email in the last 30 days. You can create powerful marketing funnels of any size and complexity with Kartra’s Sequence Builder and let Kartra take care of the rest.
  1. Intelligent split testing: Kartra can split-test different versions of your email contents and subject lines, track which one converts better, and automatically switch to that version. You can also split-test your landing pages, forms, and checkouts to optimize your entire funnel.
  1. Glorious templates: Kartra offers you hundreds of gorgeous, expertly designed templates and components for your emails, including hero sections, countdown timers, content blocks, testimonials, and video thumbnails. You can drag, drop, copy, paste, and type to customize your emails in seconds.
  1. Next-gen email analytics: Kartra gives you a comprehensive view of your email performance, with metrics such as open rate, click rate, bounce rate, unsubscribe rate, revenue, and ROI. You can also see the detailed activity of each contact, such as which emails they opened, which links they clicked, and which products they bought. 

Kartra email marketing is a game-changer for any online business owner who wants to connect with their audience, deliver value, and make sales. 

Kartra Integration:

Kartra is designed to be the ultimate solution for your online business needs. Still, it also understands that you may want to use other services and applications to enhance your marketing efforts. That’s why Kartra offers a variety of integrations and API options that allow you to connect Kartra with the world.

Here are some of the integration features that Kartra provides:

  1. Native integrations: Kartra connects easily with some of the most prominent names in the industry, such as Stripe, PayPal, Authorize.net, Braintree, SendGrid, MailGun, Elastic Mail, Postmark, Twilio, Plivo, Nexmo, Kajabi, Digital Access Pass, aMember, Optimize Press, S2 Member, and Wishlist. These integrations enable you to use Kartra’s features with your preferred payment gateways, email gateways, SMS gateways, and membership platforms.
  1. Hub connectors: Kartra also integrates with Zapier, the world’s #1 inter-app connector, which allows you to connect Kartra with over 2,000 other apps and services, such as Google Sheets, Slack, Shopify, Mailchimp, WordPress, and more. With Zapier, you can create workflows and automation that trigger actions between Kartra and other apps without any coding required.
  1. Calendar apps: Kartra Calendars helps you simplify your busy and variable schedule. It connects with Google Calendars and easily integrates with Google Meet and Zoom. You can create and manage appointments, meetings, webinars, and events with Kartra Calendars and automatically sync them with your Google or Zoom account. You can also use email or SMS to keep your clients and attendees updated and reminded of anything.
  1. Custom integrations: You can code your integration with Kartra using Kartra’s API, IPN, and Custom App system. They have all the tools you or your development team need. You can use Kartra’s outbound and inbound API functionalities to bridge your Kartra account with your custom back-end code.

Kartra integration features are superior and flexible, allowing you to integrate Kartra with almost any tool or platform you want. 

Ease Of Use:

Kartra is built to be easy to set up and use, regardless of your technical skills or experience. Kartra is equally geared to beginners and seasoned users, who will appreciate the intuitive experience based on pre-made templates and drag-and-drop interfaces that will significantly speed up the learning curve. Kartra makes it simple and easy for you to use its features while also giving you advanced options and customization for more control and flexibility if you want them.

One of the main advantages of Kartra is that it keeps everything under one roof, eliminating the need and expense of multiple apps and platforms. You can access all the features and tools you need to create and run your online business from a single dashboard without hassle or extra cost. 

Another benefit of Kartra is that it offers helpful tips and guidance for the complete beginner and extensive training and support for the more advanced user. You can find beneficial information sections, video tutorials, and step-by-step instructions throughout the platform, as well as access the Kartraverse, which is Kartra’s own “Academy” with many videos and courses. You can also join the Kartra community to interact with other users, ask questions, share ideas, and get feedback. 

Kartra’s ease of use quality is one of the reasons why Kartra is a versatile and popular platform for online business owners. Kartra makes it easy for you to create and market your products and services online. 

Membership Site:

The structure of Kartra membership sites is like that of a regular blog. It has a home page, post pages, and categories to sort the content. You can also host various content on the Kartra servers directly, such as text, images, audio, video, and documents that can be downloaded.

Moreover, you can host all these things on the Kartra servers directly. But unlike a blog, a membership site is not open to the public. You can also control who can access your content based on different factors, such as payment, subscription, level, tag, or completion.

You can also drip your content over time so that your members get a steady stream of value and stay engaged.

Kartra membership sites are easy to set up and use, thanks to the user-friendly drag-and-drop editor that enables you to structure your lessons, categories, and sub-categories. You can also choose from a variety of beautiful templates and colors to customize your membership site according to your brand and style.

One of the best features of Kartra membership sites is that they are fully integrated with the rest of the Kartra platform. Kartra membership sites are a fantastic way to share your knowledge, expertise, and passion with your audience while generating recurring income and building long-term relationships. 

Affiliate Management:

Kartra is a platform for online businesses that offer a variety of features, including affiliate management. With affiliate management, you can set up, manage, and reward affiliates who introduce your products or services to their audience.

Kartra lets you to control and customize your affiliate program and track and analyze your affiliates’ performance.

Using Kartra’s affiliate management feature, these advantages are available:

  1. Customizable commission plans for affiliates, globally or per product, and a choice between percentage-based or fixed dollar value commissions.
  1. Flexible payment methods and schedules for affiliates include a minimum amount of sales to qualify for payments, a withholding period to account for refunds or a gradual payment release plan.
  1. Manual review and approval of affiliates and a requirement for them to complete a questionnaire and agree to your terms and conditions before joining your program.
  1. Instant payment of affiliates via Paypal’s adaptive payment technology or other payment options such as bank wire or check.
  1. Collaboration with joint venture brokers who can recruit affiliates for you and earn a second-tier commission for each sale they generate.
  1. Create custom landing pages and multiple affiliate links for affiliates and redirect their traffic to different offers based on your preferences.
  1. Subscription and tagging of affiliates to communicate with them via email and provision of custom affiliate portals where they can access their promotional tools and analytics.
  1. Multiple commission tiers for affiliates, such as standard, VIP, or super-affiliates, and rewards for them accordingly.
  1. View and manage affiliates’ details, links, analytics, performance, commissions, and payments in one dashboard and compare them with your total sales and revenue.
  1. Be able to access the Kartra Marketplace, where you can browse thousands of products and services in various niches and apply to promote them as an affiliate.

Kartra’s affiliate management feature is a robust and flexible way to grow your online business with the help of affiliates who can reach and convert your target audience. 

Customer Support:

Kartra’s customer support capabilities are designed to help you deliver outstanding customer service, resolve issues quickly and efficiently, and build long-term trust and loyalty. Kartra customer support capabilities include:

  1. Kartra Support: This is the official support portal for Kartra users, where you can find all the resources you need to use Kartra effectively, such as the Kartranaut Learning Center, the Account Management area, the Product Support section, the Billing Support section, the Community forum, the Technical Documentation wiki, and the Feature Request form. You can also contact Kartra’s chat support from midnight to 4 am PST and 8 am to Noon PST on weekdays.
  1. Kartra HelpDesk: This built-in, full-featured helpdesk lets you create and manage your customer support system. One-click from your web pages is all your customers need to access your helpdesk, which uses your custom domain, a robust ticketing system to manage support requests, live chat, email, phone, and Skype support options, a help article wiki, a complete user history view, a staff statistics tracker, and Kartra’s automation to capture leads, assign tags, subscribe people to lists and sequences.

Kartra’s customer support capabilities are versatile and comprehensive, allowing you to provide excellent customer service and increase customer satisfaction and retention. 

Pro Tip:

Focus on your business vision and strategy while Kartra’s expert funnel builders with years of experience handle the sales funnel creation for you. Boost your business growth with Kartra today!

Kartra Pricing Plans:

Kartra offers four pricing plans: Starter, Growth, Professional, and Enterprise. The monthly cost of each plan is $99, $199, $299, and custom, respectively. Users can save 25% by paying yearly instead of monthly.

The main factors differentiating the plans are the number of leads (email subscribers) you can have in your account and the number of custom domains you can use. The Starter plan is the only one that has limits on the other features Kartra offers.

Here is a brief overview of what each plan includes:

Starter Plan:

This plan is ideal for new startups and small business owners with a limited budget and currently need more products to sell and email marketing lists.

You can access all of Kartra’s features except for the agency module with the starter plan. You can also create 100 landing pages, send 15,000 emails monthly, and build an email list of 2,500 Kartra leads.

Growth Plan:

This plan is ideal for online business owners who want to launch and grow their business with more leads, emails, and domains. The growth plan includes all of Kartra’s features, including the agency module, which allows you to manage multiple Kartra accounts for your clients or team members. You can have up to 12,500 Kartra leads, send unlimited emails, and build unlimited landing pages.

Professional Plan:

This plan is perfect for online business owners who want to scale to the next level with more leads, domains, and team members. The professional plan includes all of Kartra’s features, including the agency module, with higher limits. You can have up to 25,000 Kartra leads, use up to 5 custom domains, and add up to 20 team members.

Enterprise Plan:

This plan is customized for online business owners who need more than the other plans offer. The enterprise plan includes all of Kartra’s features, including the agency module, with unlimited or custom limits. Depending on your business size and goals, you can have as many Kartra leads, domains, and team members as you need. You need to contact Kartra support for a custom quote.

Kartra’s pricing plan is flexible and affordable, allowing you to choose the best option for your online business needs. 

Kartra Pros And Cons:

Kartra is a powerful and popular platform for online business owners who want to create and sell digital products and services. However, like any other platform, it has its pros and cons. Here are some of the main advantages and disadvantages of Kartra:


  • Kartra is an all-in-one platform that includes web hosting, page building, video hosting, webinars, memberships, digital products, helpdesk, surveys, forms, and calendars.
  • The platform has a user-friendly and intuitive interface, which makes it easy to set up and use.
  • It has powerful automation features that allow you to create complex sales funnels, marketing campaigns, and email sequences based on your customers’ behaviors.
  • The software has a robust and reliable email delivery system that ensures your messages reach subscribers’ inboxes.
  • The solution has a built-in, full-featured helpdesk that lets you create and manage your customer support system.
  • Kartra has a flexible and affordable pricing plan that allows you to choose the best option for your online business needs.


  • Kartra can be expensive for a small business owner with a limited budget and a small email list.
  • The platform can have technical issues and bugs affecting user experience. Some users have reported problems with the page builder, the email builder, and the membership builder.
  • The software could be better for physical products, which means you cannot create and manage inventory, shipping, and fulfillment for your physical products.

Who are the Kartra Customers?

  1. Online business owners who want to create and sell digital products and services.
  1. Coaches, creators, experts, or entrepreneurs who have content and an audience and want to monetize it.
  1. Users who are looking for an all-in-one solution that includes web hosting, page building, video hosting, webinars, memberships, digital products, helpdesk, surveys, forms, and calendars.
  1. Users who value simplicity, user-friendliness, automation, and integration.
  1. Users who want to grow their list, build trust and loyalty, generate sales and referrals, and scale with confidence

Kartra User Reviews1:

Kartra Alternatives:

Kartra is one of many options in the market, and some online business owners may prefer alternatives that suit their needs and budget better. Here are some of the most popular and affordable Kartra alternatives that you can consider:


This free alternative to Kartra is an all-in-one online platform that allows you to create and launch your own business without any technical skills. You can build sales funnels, websites, online courses, email campaigns, blogs, and webinars with Systeme.io. It also offers a built-in affiliate program and marketing automation features. System.io has a free forever plan that lets you create up to 3 funnels, 1 membership site, and 2,000 email subscribers. The paid plans start from $27 per month and offer more features and unlimited funnels, websites, and courses. Check out this in-depth Systeme.io review here.


ClickFunnels is a popular all-in-one marketing platform that allows you to create and optimize sales funnels, landing pages, webinars, and other marketing tools. It has full sales and analytics features, a large collection of templates and resources, and a built-in shopping cart and payment processor.

ClickFunnels also works with various email marketing and CRM platforms. It is not, however, a platform for making courses, and it does not have a free plan. The basic and the more feature-rich Platinum plans are the two main pricing tiers for ClickFunnels. You can try ClickFunnels 2.0 for free for 14 days. The platform has three paid options, starting from $147 per month. Study this detailed ClickFunnels review.


This platform is versatile and comprehensive and lets you create, market, and sell online courses, coaching packages, podcasts, and other digital products. It has an advanced email marketing tool, a complete marketing automation package, and many ready-made funnels and themes. It also works with various third-party apps and services. It has three pricing options: the Pro Plan, which starts from $119 per month; the Growth Plan, which starts from $159 per month; and the Pro Plan, which starts from $319 per month. You can try Kajabi for free for 14 days. Read this thorough Kajabi review.


Builderall is a marketing and automation suite that offers over 30 tools and more than 1,000 features to help you create, market, and sell your online products and services. With Builderall, you can build fast and responsive websites, landing pages, sales funnels, webinars, and email campaigns.

You can also integrate with various third-party apps and services to enhance your marketing efforts. Builderall has three pricing plans: the Starter plan, which costs $37 per month; the Marketer plan, which costs $77 per month; the Premium plan which costs $87 per month, and the Funnel Club plan, which costs $97 per month. The Premium and Funnel Club plans include access to more tools, features, and resources. You can try Builderall for free for 14 days by signing up on their website. Explore this full Builderall review here.


GoHighLevel is an all-in-one marketing platform that helps agencies grow their businesses and scale their services. It offers a variety of tools and features, such as website and funnel builder, email and SMS marketing, phone system, calendar, payment collection, and more. It also allows you to create and sell online courses, manage your reputation, and work with joint venture brokers. GoHighLevel has two pricing plans: the Starter plan, which costs $97 per month; and the Unlimited plan, which costs $297 per month. GoHighLevel offers a free for 14 days trial. Peruse this complete GoHighLevel review here.

Final Thoughts: Kartra Review

After doing a detailed Kartra review, here are my conclusion and recommendations:

Kartra is a powerful and comprehensive platform that can help you easily create and sell online courses, coaching, and memberships. It has everything you need to build your brand, monetize your knowledge, and turn your audience into customers. It also has a generous pricing model that does not charge revenue share fees and gives you access to all features regardless of your plan.

However, Kartra could be better and has some drawbacks. For example, it has fewer integrations with other tools and platforms, which can limit your options and flexibility. It also has fewer customization and branding options for your pages and funnels, which can make them look less unique and professional. Moreover, it has a steep learning curve and can overwhelm beginners and non-tech-savvy users.


  1. If you are looking for a platform specifically designed for creating and selling online courses, coaching, and memberships, and you are okay with the lack of integrations and customization options, Kartra is a great choice. It has everything you need to create and manage your online education business and grow your audience and revenue.
Our Pick


Kartra is a powerful platform to grow your audience, monetize your content, and scale with confidence. With Kartra, you can streamline your marketing with an all-in-one marketing platform that includes automated email, sales funnels, landing pages, and forms. Sign up for a free trial today and take your business to the next level!

  1. If you are looking for a more general-purpose platform that can be used for any online business and want more integrations and customization options, then consider other alternatives, such as Clickfunnels, Builderall, or Gohighlevel. They have more features and flexibility for creating and marketing funnels for your online business, from websites to membership sites, courses, and email marketing.
  1. If you are looking for an affordable and easy-to-use and learn platform with all the features like sales funnel, email marketing, website builder, evergreen webinars, blogs online courses, membership sites and affiliate marketing program, then you should try Systeme.io. It is a platform that aims to help solo entrepreneurs and small business owners succeed in the online business without breaking the bank. Explore their Free Forever plan today.



Systeme.io is the best option for Businesses looking for an affordable All-In-One Business Platform. It gives you everything you need to create sales funnels, webinars, email campaigns, online courses, landing pages, blogs, and more. And it’s incredibly affordable – you can get started for free and pay as you grow. Don’t miss this opportunity – sign up for the Free Version Forever Plan now.

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